Grown organically and through acquisition to become a leading distributor, marketplace operator and online retailer of premium baby, parenting & family products to retailers and consumers across China, Southeast Asia, Australia and New Zealand.
We have launched and nurtured dozens of international brands, making the likes of Skip Hop™, Ergobaby™, Oxo™, Trunki™, Beaba™ and Pearhead™ household names in our region.
For retailers, we recently launched the region's first B2B marketplace for our sector: 'Bloom-Connect', serving retailers across Southeast Asia, Australia and New Zealand; and, 'BG-Go', a B2B WeChat Store for Chinese retailers.
For consumers, we operate multiple flagship brand stores on the region's leading marketplaces including Tmall, JD and Lazada, along with many standalone consumer sites across our markets.
Our 100+ team of branding, marketing, sales, logistics and digital specialists - spanning seven regional offices, warehouses, local languages, time zones and cultures - provide turnkey market access for brand owners, complete category fulfilment for retailers, and fresh exciting product collections for our consumers.