Bloom & Grow was founded in 2004 by Alex Dickson Leach following frustration at not being able to buy a particular product in Hong Kong for her newborn. Encouraged by other new parents who also wanted the same products, Alex contacted the UK brand owner to see if she could be their distributor in China... After a meeting of minds, values and entrepreneurial spirit, the business was born!
It wasn't long before word spread and demand for more products grew, and so Bloom & Grow started handpicking a range for distribution, giving brands turnkey market access across Asia Pacific. The B&G team steadily earned a strong reputation for expert local knowledge with an international perspective, proving to be a long term trusted partner for brand owners, retailers and consumers alike.
From the start, Bloom & Grow’s aim was to bring to market innovative parenting and baby products and champion the brands behind them. This approach has led to deep trust between Bloom & Grow and the brands and retailers they work with, forming partnerships and relationships that are as long-standing as the company itself.
Now 16+ years in the business, Bloom & Grow is putting this expertise into its online marketplaces across China and Asia Pacific: Baby Central™, WOWMOM™ and The Stork Nest™ for consumers, and Bloom-Connect™ and BG-Go™ WeChat for retailers, and it continues to be a privilege to inspire other parents as they build their own happy families.