Bloom & Grow is pleased to announce the next phase of growth for Bloom Connect, our B2B wholesale marketplace serving the baby, child and maternity sector.
Bloom Connect has established itself as a trusted platform for flagship global brands across South East Asia, Australia and New Zealand. As part of our continued strategic development, we are now opening the marketplace to carefully selected independent vendors.
This expansion enables us to broaden our product offering while maintaining the quality, reliability and operational simplicity that Bloom & Grow is known for.
A Curated, Scalable Wholesale Platform
Bloom Connect was designed to modernise wholesale in the parenting category — creating a streamlined, technology-enabled marketplace that connects brands and retailers efficiently across multiple regions.
By welcoming independent vendors, we are:
• Expanding product diversity within the baby, child and maternity sectors
• Creating scalable opportunities for emerging and established brands
• Increasing marketplace value for our retailer network
• Strengthening Bloom Connect’s position as a leading regional B2B platform
Independent vendors joining Bloom Connect benefit from:
• Access to a verified and growing network of specialty retailers
• A dedicated brand storefront within the platform
• Direct-to-retailer fulfilment capability
• A transparent commission-based model with no listing fees
• Optional marketing and promotional opportunities
All vendors are reviewed by the Bloom Connect team to ensure alignment with our quality, compliance and brand standards.
Increased Value for Retailers
For retailers, this development enhances access to curated brands while preserving the streamlined ordering experience that defines Bloom Connect.
Retailers continue to benefit from:
• One website and one unified cart
• Trusted flagship global brands
• An expanding portfolio of independent brands
• Low minimum order values
• A trusted intermediary facilitating secure transactions
By introducing independent vendors in a measured and structured way, Bloom Connect ensures consistency, quality control and ongoing confidence within the marketplace.
Sustainable Growth Across Regions
This initiative reflects Bloom & Grow’s long-term strategy to build a scalable, technology-driven wholesale ecosystem across South East Asia, Australia and New Zealand.
The rollout of independent vendors will be phased and intentional, allowing us to:
• Maintain platform integrity
• Support vendor onboarding and compliance
• Ensure positive retailer experience
• Strengthen cross-regional growth
Bloom Connect remains committed to delivering a curated, efficient and commercially sustainable marketplace for brands and retailers alike.
Partner With Bloom Connect
• Brands: Explore opportunities to join the Bloom Connect marketplace
• Retailers: Log in to discover new brand additions and expanded categories
We look forward to continuing to grow the Bloom Connect ecosystem and strengthening our role as a leading B2B partner in the parenting industry.
About Bloom Connect
Bloom Connect is a global B2B wholesale marketplace for baby, child and maternity brands, connecting trusted vendors with retailers across South East Asia, Australia and New Zealand. Bloom Connect is part of the Bloom & Grow Group.
