Our Story

Bloom & Grow was founded in 2004 by Alex Dickson Leach following her frustration in not being able to buy a particular baby product in Hong Kong. Encouraged by friends who also wanted the same product, she contacted the brand to see if she could be their distributor in Hong Kong. The business was started!


It wasn’t long before word spread. As demand for more products grew, so did their market reach with offices since open for business across Southeast Asia, China, Australia and New Zealand. Bloom & Grow brought together more brands for distribution, giving them turnkey market access. The team earned an excellent reputation for expert local knowledge, proving a safe pair of hands for brand owners and retailers alike.


Right from the start, Bloom & Grow’s aim was not only to bring to the market innovative and life-changing parenting and baby products, but to champion and celebrate the brands behind them. This approach has led to a great deal of trust built between Bloom & Grow and the brands and retailers they work with, forming partnerships and relationships that are as long-standing as the company itself. By combining local expert knowledge with an international outlook, Bloom & Grow’s team have always had their fingers on the pulse, understanding precisely what resonates with discerning consumers in each market. Now fifteen years in the business, Bloom & Grow is putting this expertise into its online marketplaces: WOWMOM™, The Stork Nest™ and Bloom-Connect™ - working with brands to ensure localisation within their globalisation.

By combining local expert knowledge with an international outlook, Bloom & Grow’s team have always had their fingers on the pulse, understanding precisely what resonates with discerning consumers in each market. Now fifteen years in the business, Bloom & Grow is putting this expertise into its online marketplaces: WOWMOM™, The Stork Nest™ and Bloom-Connect™ - working with brands to ensure localisation within their globalisation.

As the company approaches its 16th birthday, the Bloom & Grow team are as proud as ever to represent over 20 outstanding brands and promote over 3,000 products that are as high quality, good-natured and innovative as when they started.